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A Fractional CMO is an experienced marketing executive who helps with customer acquisition, sales development, donor attribution, and company or organizational growth at a fraction of the cost of a full-time CMO. The idea of a fractional executive - someone who only works for a company part-time - is not new. But it's only recently that companies and organizations have started to realize the value that fractional executives can bring to their business, especially when it comes to marketing. Companies that wouldn't be able to afford or justify the cost of a full-time CMO can now get the same kind of experienced help with their marketing department by hiring a fractional CMO. Infinity Consulting Agency provides that same kind of value to a select number of our clients.

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A Fractional CMO is an experienced marketing executive who works with a business on a fractional basis, with a focus on the following:

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• Defining marketing strategy

• Translating marketing strategy into action and results

• Managing, growing, and mentoring the company’s marketing team

• Driving revenue growth

 

The idea of mid-sized organizations hiring fractional executives is not new, though there has been significant growth in this practice over the past several years. A fractional CMO can bring incredible value to companies where having a full-time CMO wouldn’t make sense, either fiscally or even practically due to the typical scope of challenges needing attention. Fractional CMOs can help with anything from developing and executing a marketing strategy to writing and designing marketing collateral to managing social media presence, community strategies, and more. In other words, a fractional CMO can take on as much or as little responsibility as a company needs, making them a highly flexible and cost-effective option for businesses that need some marketing help but aren’t ready (or able) to commit to a full-time hire.

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